June 26, 2023

BEST PACKAGING IS NO PACKAGING

Telmont's "no packaging" awarded the gold medal for best packaging February 2023

Drinks Business is a British magazine specializing in the beverage industry, particularly wine, spirits, and beer. The magazine was founded in 2003 by journalist Patrick Schmitt and has since become a reference in the world of drinks.

The Drinks Business also hosts an annual awards program called the "Drinks Business Packaging Awards". This program recognizes excellence in packaging design and innovation within the beverage industry. The awards are open to all types of packaging, including bottles, cans, boxes, and other types of containers. The jury judges the entries based on factors such as design quality, functionality, sustainability, and overall impact.

The awards are judged by a panel of experts from various areas of the beverage industry. The panel includes designers, brand managers, and industry journalists. The winners are announced at a special awards ceremony and featured in a special issue of The Drinks Business magazine.

Why we decided to ban giftboxes?

When it comes to luxury goods, the packaging is often as luxurious as the product itself... But at Telmont, our aim is to make wine, not boxes… We believe that preserving our planet and reducing of our carbon footprint should be a priority for us all. That’s why, at Telmont, we stopped using gift boxes in June 2021. The jury for the recent Global Wine Masters awards, organised by the Drink Business magazine, showed a spirit of activism that reflects a fundamental trend and a radical change of mentality. The 2023 Masters awards introduced a new category, "Design & Packaging" and Maison Telmont received the gold medal for its "Réserve de la Terre". Like Telmont's other cuvées, this fully organic cuvée follows the House's "no packaging" program.

Telmont champagne Reserve de la Terre

Eco-responsible design and transparency: In the Name of Mother Nature

With its "In the Name of Mother Nature” project, aimed at seriously reducing itscarbon footprint, Maison Telmont decided to turn away from the common practices in the sector and to eliminate gift boxes, as well as other wrappers, to focus on what really counts: the wine. We make champagne, not giftboxes. This initiative has already reduced the carbon footprint of every bottle produced by 8%. The jury specifically praised the eco-responsible design, the pared-back beauty of the bottle, and the wealth of information provided on the main label. This innovative label is the wine's identity card, presenting in full transparency detailed information about the variety of grapes and the blend of vintages used.

New generation of customers

"This gold medal is a recognition of the sometimes radical choices the House has made, and confirmation that our insight was right: sometimes, no packaging is the best packaging. Additionally, it encourages us to continue further down this path, always "In the Name of Mother Nature". We decided to eliminate gift boxes in June 2021. The good news is that, as a matter of fact, based on over 20 months of sales figures, we can say that this has had no negative impact on our sales. There has even been a positive effect. Indeed, there is clearly a new generation of customers who no longer want gift boxes, nor even "ecological" wrapping, a new generation for which ‘the best packaging is no packaging'."

Ludovic du Plessis, President of Maison Telmont.